Entrepreneurship and Small Business (ESB) V2 Certification Practice Exam

In indirect distribution channels, middlemen play a crucial role in reaching end customers. Middlemen, which can include wholesalers, distributors, agents, and retailers, facilitate the movement of goods from manufacturers to the final consumer. They help in bridging the gap between the producer and the buyer by providing services such as storage, transportation, and sometimes even marketing.

By utilizing middlemen, manufacturers can expand their market reach without directly managing distribution logistics or customer relationships. This arrangement allows manufacturers to focus on production while leveraging the expertise and established networks of middlemen to effectively deliver products to consumers. Overall, the use of middlemen in indirect distribution channels is essential for maximizing efficiency and market penetration in the supply chain.