Entrepreneurship and Small Business (ESB) V2 Certification Practice Exam

What does a pitch deck typically include?

1. Detailed analysis of the competition

2. An overview of products, services, and financial projections

3. A summary of employee performance

4. A technical roadmap

The correct answer is: An overview of products, services, and financial projections

A pitch deck serves as a concise presentation that outlines the essential components necessary to attract investors or stakeholders to a business concept or startup. It typically includes an overview of the business's products and services, highlighting their unique value propositions. Additionally, financial projections are included to give potential investors insight into expected revenue, profitability, and overall market potential. This choice is particularly important because investors are interested in understanding both what the business offers and its potential for growth and profitability. The inclusion of these elements allows the pitch deck to effectively communicate the business's vision and financial viability, making it a critical tool for fundraising efforts. In contrast, a detailed analysis of the competition, while valuable, is generally not the focus of a pitch deck's high-level overview; it may be addressed but not in-depth. A summary of employee performance does not pertain to the core mission of pitching the business concept itself and is more relevant to operational assessments. Similarly, a technical roadmap, while significant for product development, would typically fall outside the purview of a high-level pitch intended to capture initial interest.